Internally, Bing and Bing can immediately categorize several types of ads having a fairly high level of precision. As an example, Bing has sophisticated software that helps it sift through its enormous haystack of adverts, flagging the ones that are usually at the mercy of policy limitations. 127 This automatic pipeline employs machine learning models and a guidelines motor to look at each advertisement, therefore the internet site behind each advertisement. 128 Having automatically founded that the advertisement likely belongs to a category that is certain Bing may then immediately restrict the number of circumstances when the advertisement seems, and can “show only in a few areas, simply to specific ages, or just on specific products.” 129 Microsoft has suggested so it has capabilities that are similar. 130